
Digital Marketing, Digital Marketing v/s Traditional Marketing, Digital Marketing importance, Skills You Need For Digital Marketing , Digital Marketing Future/Job prospects.
Identify Your Target Audience , Understand Your Competitors, Set Your Objectives, Plan Your Tactics – (Digital Marketing Plan – Executive Summary, Digital Marketing Plan – Situation Analysis, Digital Marketing Plan- Objectives & Strategy, Digital Marketing Plan).
Consumer Behavior Of Online Consumers, Personal-Social-Cultural – Psychological Factors, Finding Competitors, Competitive Analysis In Marketing.
On Page Factors, Off Page Optimization, Web Design for On-page SEO, Site Analysis, SEO Audit, Optimization SEO content, Keywords Research, Search Engine Submission Tools, Web analytic.
Off Page Optimization, How to Build Backlinks, Link Building Strategies, Guest Posting, Most Important Off Page, SEO Techniques Forum Posting, Off Page SEO Live Demo.
Overview of SEM and PPC Campaigns, Campaign Management Strategy of PPC Campaigns, Types of Ads, Ad Creation techniques, Building Landing Pages, Report & Analysis, Google Certification, Bidding Strategies.
Google Ads Accounts, Ads campaign, Display ads, Shopping Ads, Video Ads, Search Ads, Types of Keywords, Bidding Strategy, App Promotions.
Introduction To Ads, Campaigns & Ad groups, Ad Content & Campaign Exclusions, Ad Extensions And Dynamic Text.
Optimize your strategy, Create Engaging content, Building Your Social Medical Presence, Social Media Content Calendar Strategies of SMO.
Introduction To Facebook Advertising, Facebook Ads Are Important Businesses, Types Of Facebook Ads And Campaigns, Create Different Types Of Facebook Ads (Hands-on Demos), Build Custom Audiences From Your Email List And Website Visitors, Create & Install Facebook Pixel For Conversion Tracking.
Research Your Target Audience, Audit Your Current Presence, Decide On Which – Network To Prioritize, Optimize Your Profiles, Social Content Calendar, Measure And Improve.
Awareness Metrics, Additional Metrics, Engagement Metrics, Conversion Metrics, Social Engagement, Engagement Opportunities, Revert Your Loyal Customers, Participate In Trending Conversations.
lntroduction To Youtube Marketing, Video Marketing Significance, Setting Up Youtube Channel And Live Videos, Uploading Videos Tags And Descriptions, Youtube Video Monetization Rules 7 Approval, Getting More Subscribers And Views.
Create And Optimized Linkedln Profiles, What Type Of Cover lmages And Headlines You Need To Use (Examples Inside), Build A Brand And Become An Expert, Generate Business Leads From LinkedIn.
Create Social Media Strategy, Set SMART Goals (Specific, Measurable, Attainable, Relevant, Time-bound) ,Track Meaningful Metric, Create Audience Personas, Gather Data, Do A Social Media Audit, Setup Accounts And lmprove Profiles.
Social Listening Definition, Social Listening Matters, Get Setup Social Media Listening, Social Listening Tips, Best Social Listening Tools.
Content Marketing • Types Of Content Marketing, Understanding Your Goals, Content Is The Present& Future Of Marketing, Content Marketing Strategy – Preparing Content Marketing Calendar.
Instagram Advertising, Instagram Ads And Campaigns For Buisness, Type Of Instagram To Give Results On- Instagram For Organic And Paid Marketing , Reels, Igtv & Stories Content Planning As Per Specific Buisnesses.
Introduction To Blogging And Story Telling, Tips On Creating A Successful Blog, Blog Marketing Demo, Make Money From Blogging.
Introduction And Successful Story Telling, Facebook – Build Your Lead Flow, YouTube – Going Viral Overnight, Let Your Content Do The Marketing, Converting And Analyzing Your Traffic.
Marketing & Psychology, Technical Marketing, Launch On Product Hunt, Leverage Referral – Marketing, Make New Brand Partnerships, Social Media Growth Hacking : Build A Community Around Your Brand, Cloud E-commerce Tools.
Introduction To Google Analytics, How To Use Google Analytics Setup And Configuration Of Google Analytics, Learn How To Create And Analyze Report, Ad words And Analytics.
Overview Of lnfluencer Marketing (Definition & ROl), WhatWorks ln lnfluencer Marketing, How Effective ls lnfluencer Marketing, How To Run lnfluencer Program, How To Choose An- lnfluencer That‘s Best For Your Marketing Campaign, Tools To Find lnfluencers Track Your Marketing Campaigns, ROl Of lnfluencer- Marketing.
Affiliate Marketing, Why ls Affiliate Marketing So Popular, How Does Affiliate Marketing Work, How Are Affiliates Paid, Popular Affiliate Websites You‘re Probably Already Using, How To Get Started With Affiliate Marketing.
Online Reputation Management, How To Diagnose& Clean-up Your Current Digital Footprint, Reputation Management Plan, Reputation Management Strategy , How To Monitor Social Platforms, ORM Tools For Monitoring.
Mobile Marketing Introduction, Mobile Marketing Live Demo, Setting-up Google Amp And Facebook Instant Articles, WhatsApp Marketing.
Email Marketing, Basics Of Email Marketing, Email Template Creation, Call To Action(CTA), Bulk Emailing, Lead Generation, Email Marketing And Your Business, Email Design And Functionality, Email Optimization And Testing.
What Is The Difference Between ASO And SEO, Why App Store Optimization Is Important For App Growth, How Do Users Find And Download Mobile Apps, What Are The Benefits Of App Store Optimization, How Does App Store Optimization Work, App Store Optimization Checklist.
What Makes A Good CompanyName, How To Come Up With A Company Brand Name, Steps To Choosing A Company Name, What Is A Brand, Creating Your Brand Strategy, Building Brand Voice, Site Structure & Appearance, Monitoring Your Brand, Measuring Your Brand.
Lead Generation For Business, Start A Lead Generation For Business, Strategies To Find The Best Leads For Your Clients, How To Nurture And Engage With Your Client‘s Leads.
Introduction To CMS, Tools, Techniques & Strategies, Content Distribution, Measuring & Marketing, Content To Audience Mapping, Introduction To The – Current Marketing Environment, Blogging To Build Your Business.
Understanding Of E-commerce And Online Market, Knowing The Different, Marketing Types, Understanding Customer Transactions Online, E-commerce Web Strategy, Metrics And Analytics, Learning The Tricks Of Attracting Visitors Business Plan And Business Model, Basic Business Concept, Major B2c Business Model, Major B2b Business Model, E- Business Infrastructure, Business Models In Emerging E-commerce Areas.
Understanding CRM And Its Applications, Types Of CRM, Executing The CRM Best Practices Understanding The Challenges And Delivering Service, Customer Relation, Customer Value Management, Benefits Of CRM.
The Mind Of The Entrepreneur, New Product Development (NPD), The Business Eco System, Sales, Strategy & Branding Business Models + Marketing Models, Creating The Business Assessment, Launching Your Online Business.
About CRO, A/B Testing, Tools And Building a A/B Test, Analytics For CRO &Result, The Ultimate CRO Strategy, E-commerce Test Planning.
Why Is The Sales Funnel Important, Sales Funnel Stages, How To Create A Sales Funnel For Your Business, Finding The Cracks In Your Sales Funnel Stages.
Canva, park, Photoshop, Basics, Royalty Free Images.
Website Design in WordPress, How to Choose and Buy Domain, Landing Page Creative, Choosing – Related Website Template Website Content & Plug-ins, Template Design, News Letter Design.
Creating of a creative images, videos, brouchers, presenations etc.
Alignments, Colors, Padding, Margin, Float, Iframe.
Meta-title, Meta-description, Internal Links, External Links, Alt Tags.
A Brief What, When And How to Start Freelancing, Platforms / Websites For Freelancing, Profile / Portfolio / Reviews in Freelancing.
Designs with the help of AI, AI generated content.
Introduction to Adobe Photoshop, Working with Images, Working With The Pen Tool, Creating Banner.
Draw, Edit, And Manipulate Art Elements, Work With The Shape Tools, Learn How To Save In Various Formats.
Levels, Curves, Hue/Saturation, Color Balance, Camera Raw Filter.
Retouch Features (Skin, Eyes, Brows, Hair, etc…), Toning & Colors, Sharpening, Grain, Liquify.
Adding Audio to a Sequence, Creating the First Sequence Adding, Video Clips to the Timeline, Trimming Clips on the Timeline.
Create An Illusion
Professional Logo Design in Adobe Illustrator, Logo Design Fundamentals.
Create A Promotional Video, Text Animation, Sound Editing.

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